“It describes the analytical and data-driven framework that drives so much of Daniel's work in addition to the sort of bottom-up cultural behavioral patterns that we are observing empirically in the work that I do in the metaverse and web-3 spaces. It is what I call top-down and bottom-up.” She said, “AI is the powerhouse that's going to drive many metaverse and web-3 platforms, We are looking at the discipline from two different perspectives. Henry highlighted that AI and Metaverse were two different perspectives that are nevertheless very complementary in terms of looking at the future. Marshan opened the session by asking Henry about the future of marketing and what can be said about it. Henry, SVP Web3 and Metaverse strategy, Media Monks and Daniel Hulme, CEO Satalia and Chief AI Officer, WPP on “How to future-proof your digital marketing strategy.” Karthi Kumar Marshan, Advisor, Kotak had an insightful discussion at the e4m TechManch 2023 with Catherine D. Read more news about ( internet advertising India, internet advertising,Īdvertising India, digital advertising India, media advertising India)įor more updates, be socially connected with us on Instagram, With the help of AI, we developed a SWAT (size, weight, appearance and temperature) machine and if the ordered food passes everything, then it will be out for delivery otherwise it will be rejected.” So, all the light bulb movements and building this tech stack over the last 10 years has enabled us to do this,” he added.Ĭoncluding the session, Grover conveyed, “For food, reliability matters the most. “This is our way of transforming the food industry which is 200 years old, still working the same way. A lot of them will come further next year.” We opened our first digital food court in Pune Law College Road where you can walk in and order. Talking about increasing customer touchpoints, Grover commented, “Omni channel is another approach which we wanted to touch. Today, we have around 350 cloud kitchens across India and around 75 outside the country.” 2015 was when we started our first cloud kitchen in Gurgaon. So, that was the time we decided there is no point in spending so much capital on taking locations. 76 per cent of them said they never saw anything. The first light bulb movement which happened in 2015 when we asked our customers about ever seeing our outlets. Moving further in conversation, Grover stated, “By 2011, we were on 50 locations in Bombay and Pune. So, it is obvious today that if you order, you first go and see what people are talking about.” He elucidated, “Over the last five to seven years, there are certain things we have been working on like penetration of internet users, behavioural changes on millennials and GenZs, convenience and digital authenticity. If you go to the US or China, it is much higher,” Grover shared about current challenges in India in terms of the traditional way of food distribution. “If you look at the number of restaurants per thousand with more than 500 outlets, India has only two. Till now, food is a sector that has not been transformed the way the rest of the industries have. “Digitalisation and technology have transformed large businesses for over the last 20 years,” said Ankush Grover, co-founder, of Rebel Foods at a special session at the e4m TechManch 2023.
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